It Takes Risks To Build

Ryan Serhant is a highly successful real estate broker, entrepreneur, and media personality best known for his role on Bravo’s hit show Million Dollar Listing New York. Starting his career in real estate during the 2008 financial crisis, Serhant built his reputation by selling luxury properties in one of the most competitive markets in the world—New York City. Over time, he developed a unique approach to sales that combined relentless work ethic, personal branding, and innovative marketing techniques. His ability to close multi-million-dollar deals has positioned him as one of the top real estate agents globally, and he is frequently recognized for his high-energy style and charisma.

In addition to his real estate career, Serhant has expanded his influence through various business ventures. In 2020, he launched SERHANT, a vertically integrated real estate and media company designed to disrupt the traditional brokerage model by leveraging content creation and technology. He has also authored two bestselling books, Sell It Like Serhant and Big Money Energy, sharing his insights on sales, branding, and personal growth. Through his media presence, educational platforms, and business leadership, Ryan Serhant has become a major influencer not only in real estate but also in entrepreneurship and personal development.

Business Quote

"The biggest risk is not taking any risk. In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks." -Ryan Serhant

Business News

1. Wholesale prices were flat in September, below expectations

2. Hurricane Milton could cause as much as $175 billion in damage, according to early estimates

3. U.S. job creation roared higher in September as payrolls surged by 254,000

Business Lesson

One significant business lesson exemplified by Ryan Serhant is the importance of personal branding in achieving success. Serhant has masterfully crafted his image as a charismatic and knowledgeable real estate expert, which has played a crucial role in his career advancement. By showcasing his personality and expertise through various channels, including television, social media, and public speaking, he has built a strong personal brand that resonates with clients and audiences alike. This focus on branding not only differentiates him from competitors but also establishes trust and credibility, making potential clients more inclined to work with him. His approach highlights how cultivating a unique brand identity can significantly impact one’s career trajectory and business success.

Another lesson from Serhant's journey is the value of adaptability and innovation in a constantly changing market. He began his real estate career during the 2008 financial crisis, a time when many were hesitant to invest. Instead of shying away from the challenges, Serhant embraced the opportunity to learn and grow. He continually adapts his strategies to align with market trends, utilizing technology and social media to connect with clients and promote properties effectively. By staying ahead of industry shifts and embracing new tools, he demonstrates how flexibility and a forward-thinking mindset are essential for thriving in any business landscape. This adaptability not only ensures relevance in a competitive market but also positions one for sustained success.

Book Recommendation

A great book recommendation related to Ryan Serhant's insights and approach to business is "Sell It Like Serhant" by Ryan Serhant himself. In this book, he shares his proven strategies for success in sales, emphasizing the importance of personal branding, adaptability, and effective communication. Drawing from his own experiences in the competitive real estate market, Serhant provides practical tips and actionable advice to help readers enhance their sales techniques and build a powerful personal brand. This book is ideal for anyone looking to improve their sales skills and understand the principles behind successful entrepreneurship.

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