Growing Retail Pharmacy Sales

The pharmacy industry today is operating not only to fulfill the needs of patient’s prescription medication demand, but also to the entire consumer experience. An experience that was previously based entirely on the efficiency and accuracy of prescription filling is now providing services far beyond that. Prescriptions are the number one reason patients come to a pharmacy, but it doesn’t have to be the only reason. Go beyond your consumer’s expectations and provide more than corporate pharmacy does.

Pharmacies are seeing a different retail pharmacy consumer experience. In order to keep your profits up, and keep things interesting for consumers, here are some tips to increase sales for your retail pharmacy business.

1. Research what over-the-counter drugs and products are trending and selling.

2. Optimize your floorplan to put frequently bought items wherever is getting the most foot traffic.

3. Create rapport with your customers and you can convert them into repeat customer that will not only shop for prescriptions, but other profitable retail products.

4. Increase your social media presence by posting relevant and relatable weekly content.

Business Quote

“Exceptional customer experiences are the only sustainable platform for competitive differentiation.” - Kevin Stirtz  

This quote reinforces that the customer experience and feedback are something to be taken note of and implemented into future sales strategies.

Business News

1. Why chain drug stores are struggling - Marketplace

2. The retail pharmacy of the future | McKinsey

3. 3 pharmacy and healthcare trends we’ll be watching in 2025 | Sedgwick

Business Lesson

The pharmacy playing field is always changing how the game is played. To be successful it is important to be aware of your consumer’s experience and focusing on where your profitable services are and growing those services. Set yourself and your pharmacy business apart from corporate retail operations.

Book Recommendation

It’s not all about the customers, we didn’t forget about the staff. The life of a pharmacist is increasingly challenging. On one hand you are feeling the pressure to achieve daily sales targets and efficiency, while on the other you also have to fulfill patient’s expectations and adapt to their expanding needs in the retail pharmacy scene.

Customer Service in the Pharmacy: And other tips for coping with life as a Pharmacist by Ruggero Balduzzi