Commonly Overlooked Marketing Strategies

Staying relevant with your target audience in today’s fast-paced and always-changing business world can effectively be accomplished through marketing. You may already be investing in your marketing efforts, but some important components frequently get overlooked or underapplied.

In this newsletter we will discuss frequently disregarded marketing strategies that could completely revamp your business. Give yourself the competitive advantage and optimize the growth potential of your business by combining these methods into your marketing campaigns.

You can advertise for your business both online and in-person with a strategic approach to your marketing plan. Implement these strategies into your marketing campaign and it can help you reach more potential customers and retain them for future business.

1. Highlight Your Customer Reviews - In this digital era customer reviews can easily make or break a business. However, as relevant as reviews are, a lot of businesses are not utilizing this marketing strategy to its full potential. Encourage your customers to share their experiences through an online platform like Google Reviews or Yelp. Additionally, aim to actively engage with your customers and give them a positive experience by being helpful, professional, and kind. The power of customer reviews can help you gain trust with potential customers, enhance your online reputation, and attract a steady stream of new customers.

2. Personalize the Experience - Increase your customer’s satisfaction level of their experience by tailoring your marketing to be based on individual preferences. How can you achieve this? Define your target audience and cater your marketing to what resonates with them. Resource their purchase history, browsing behavior, and demographics to fine tune your marketing campaign.

3. Create Diverse Content - Getting the right kind of attention requires having a dynamic approach to your content-based strategy. Recently video content has grown more and more popular as a way to connect with your target audience and potential customers. Leverage platforms like YouTube, Instagram, Facebook and TikTok. Well planned video content captures attention and enhances brand storytelling, improves website SEO, and increases social media shares.

Aurio knows what it takes to have successful marketing in today’s ever-changing marketing world. Our Marketing services prioritize your business. For more information schedule a call with our team.

Business Quote

“Opportunities don’t happen. You create them.” -Chris Grosser  

This quote reinforces that business is ever-changing and evolving. In order to stay ahead of customer expectations having a strategic marketing and business approach will benefit your business growth now and in the future.

Business News

1. Digital Marketing News | Marketing Dive

2. Small Business Marketing - Wall Street Journal

Business Lesson

To be successful in today’s marketing landscape businesses are required to think outside the box. In a world where consumers have unlimited access to information and products, the businesses that thrive are those that evolve with the demands and expectations from customers. Combine your marketing efforts and see your web presence grow.

Book Recommendation

Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing.

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth