Bounce Rates

A website is a crucial tool for any business, as it serves as a virtual storefront for the customers you’re attempting to engage with and potentially convert. However, as technology and consumer preferences evolve, websites must adapt to stay relevant. Redesigning a website can be daunting, but ignoring the signs that it's time for a change can lead to missed opportunities for engagement and lost ultimately result in lost revenue. This article will discuss four signs that it's time to redesign your website.

1. High Bounce Rates: If your website viewers are leaving your website after only viewing it for a brief time you should consider a redesign to improve the viewer experience.

2. Outdated Design: The truth is that web designs change rapidly. To ensure you get the full engagement of your viewer you have to keep up with current design trends and also optimize for mobile devices.

3. Low Conversion Rates: Low conversion rates indicate your website needs to be more effectively communicating your value. A website redesign can improve the user experience and incorporating a strong call to action.

4. Poor Search Engine Rankings: A website that is not optimized for SEO can result in poor search engine rankings, making it difficult for potential customers to find your website.

Business Quote

“Good design adds value faster than it adds costs.” -Thomas C. Gale. former Chrysler designer 

This quote endorses how a strong branding a foundation to your design will continue to connect with customers, and potential engagements as well. Investing in you brand consistency is a great step to take now to ensure growth and success in the future and ends up costing less and pulling in a greater return.

Business News

1. 5 Strategies to Improve Website Engagement for News Organizations

2. PlatStrat2022_paper_80.pdf

3. User Engagement: What It Is & How to Measure (and Improve) It

Business Lesson

A website is a crucial tool for any business, but it must be designed to meet the needs of its users. If your website is experiencing high bounce rates, needs an updated design, low conversion rates, poor search engine rankings, or is difficult to manage content, it's time to consider redesigning. Contact us today to create a customized website that reflects your brand and attracts new customers. Schedule a discovery call today!

Book Recommendation

Ready for a different perspective you hadn’t previously considered? Take this read into consideration then. Understand the ‘bounce’. Why it happens, and venture deeper into your website and the page your visitor landed on.

Website Analytics Bounce Rates: A Different Perspective by: Jez Daniels BSc(Hons)